Infiniti Essence
Mar 2009

Infiniti Essence


Eggtion puts the pedal to the metal at the Geneva Motor Show.

On behalf of the 3D-animation studio flexmedia, we were allowed to work at full throttle for the car brand Infiniti: within a month we modelled and textured the study “Essence” of the luxury brand for the Geneva Motor Show.

It was very important to create a precise model, because in the postproduction the animations were blended together with real car-footage. The surface – textures, e.g. water, sand, fire and the like – were put on the car in a way, that creates unique dynamics that give priority to the beautiful car design.